Judge.me vs Loox vs Okendo: The Honest 2026 Comparison

Pick a review app in 2026 and you're really picking a pricing philosophy. Judge.me charges a flat rate and gives almost everything away. Loox charges for polish and scales its price with your order count. Okendo charges for a marketing suite that happens to start with reviews. All three collect reviews competently, so this comparison is about everything around that. Facts checked June 10, 2026, against each app's own listing, pricing page, and help docs.

One disclosure before the numbers: we have a referral relationship with Okendo and none with Judge.me or Loox. The verdicts below don't bend for that, as you're about to see, because the budget pick wins more segments than our partner does.

The short version

• Most stores should start with Judge.me. A 5.0 rating across 40,246 App Store reviews, a genuinely unlimited free plan, and one $15 flat tier above it. It's the value benchmark every other app has to justify itself against.
• Loox is the photo-first conversion play. The most polished visual widgets in the category, an official Google Reviews partner, strong for brands whose product photos sell the product. Entry is $14.99 a month, but the features that justify Loox (video, Google Shopping, referrals) live on the $49.99 Convert plan with usage overages above 300 orders a month.
• Okendo is the suite bet. Attribute ratings, quizzes, referrals, surveys, and loyalty in one platform, with a free plan to try it (50 orders a month) and an Essential tier at $19. It earns its keep when you'd otherwise stitch three apps together, not when you just need stars on a page.

Pricing at real order volumes

Listed entry prices hide most of the story. Here's what each app costs as you grow, from their published plans:

Judge.me's flat pricing is the outlier, and it's the headline fact of this category: order volume never changes your bill. Loox's Convert plan adds $50 for every 300 orders past the included 300, which is the line item that surprises merchants in busy seasons; their recent critical reviews include exactly that complaint. Okendo tiers by order volume too, but predictably, with annual billing knocking 8 to 11 percent off.

What's gated where (the part that decides it)

The feature checklists look similar until you read the plan column:

• Video reviews: free on Judge.me and Okendo. On Loox they need Convert at $49.99.
• Google Shopping ratings: $15 Awesome on Judge.me (with 50+ eligible reviews), $49.99 Convert on Loox, and the $119 Growth plan on Okendo. Loox and Okendo are both official Google Reviews partners.
• Attribute ratings and custom questions: this is Okendo's home turf, with smart forms on every plan including free. Judge.me offers five custom question types on Awesome. Loox offers three types on Convert.
• Klaviyo: Awesome on Judge.me, Convert on Loox, and Power at $299 on Okendo. If your email program lives in Klaviyo and your budget stops short of $299, that one row might make the decision for you.
• AliExpress import: built into Judge.me free and Loox Convert. Okendo doesn't support it, which tells you who Okendo is for.
• Loyalty, quizzes, surveys: Okendo only. Judge.me and Loox don't pretend to be suites.

Where each one actually wins

Judge.me wins on value so decisively that the burden of proof sits with the other two. Unlimited everything on free, a 5.0 rating at a review volume (40,246) nobody else approaches, and it's the one app of the three with confirmed support for Shopify's standard review metafields, which is what lets structured-data tools and themes read your ratings without custom work. The honest knocks from its own critical reviews: widget glitches after heavy customization, and verified badges that can get lost when migrating in.

Loox wins when the product is visual and the brand is the moat. The widgets look premium without design work, photo incentives are built into the collection flow, and the AI features on Convert (sorting, highlights, translation) are aimed squarely at conversion rather than admin convenience. The honest knocks: the overage pricing model, a recurring referral-code cart bug in recent critical reviews, and no free tier to grow on.

Okendo wins when you're consolidating. If you're paying separately for a quiz app, a referral app, and a survey tool, Okendo's platform math starts working, and attribute ratings (fit, quality, value on every review) produce data the other two simply don't collect. It holds a 4.8 across 1,359 reviews. The honest knocks, from its own recent critical reviews: support depth before the Power tier draws complaints, order-cap overages annoy seasonal stores, and the best integrations sit high in the pricing ladder.

Decision rules

1. Under roughly 500 orders a month, or any budget sensitivity at all: Judge.me. Upgrade to Awesome when you want Google Shopping or Klaviyo, and you've still spent $15.
2. Visual product, social-driven traffic, and the widgets ARE the pitch: Loox Convert, with the overage math done honestly against your peak month, not your average.
3. Reviews as a data and marketing program, replacing two or more other apps: Okendo, sized to the tier that includes what you'll actually use.
4. Already on one and tempted to switch: all three import from each other (Judge.me's importer covers Loox, Yotpo, Stamped, and Growave; Loox and Okendo list importers for the rest of the field including each other). Export first, expect some verified-status loss, and switch for a reason on this page, not for novelty.

Whichever you choose, make the data work twice: a serious review app should feed your structured data so ratings show up in search results and AI shopping answers, not just on your product page. Our free AI readiness check shows whether your store's review data is actually reaching those surfaces.