Is Judge.me really free?

Yes, and the free plan is not a teaser: unlimited review requests, photo and video reviews, and no order cap. The single paid plan, Awesome, is $15 a month flat and adds Google Shopping, Klaviyo, custom questions, and the full widget set.

Why is Loox more expensive than Judge.me?

Loox prices by order volume and gates its best features to the $49.99 Convert plan, which includes 300 orders a month and charges $50 for each additional 300. At 1,500 orders a month that's roughly $250 against Judge.me's flat $15.

Does Loox convert better than Judge.me?

Loox's widgets are the most visually polished in the category and photo collection is built into its flow, which matters for brands where the imagery sells. There's no published head-to-head conversion data from either app, so treat any specific uplift claim you read elsewhere with suspicion.

Can I move my reviews from Loox to Judge.me, or back?

Both directions are supported: Judge.me documents a Loox importer and Loox documents a Judge.me importer. Export your reviews first and expect verified-purchase badges to need re-checking after the move.

Loox vs Judge.me: Which Review App Fits Your Store in 2026?

This is the most common review-app shortlist on Shopify, and the two apps sit at opposite ends of one question: do you pay flat for everything, or pay more as you grow for the most polished visual social proof in the category? Facts checked June 10, 2026, against both apps' listings, pricing pages, and help docs. No referral relationship with either app exists; this page has no affiliate links.

The one-paragraph answer

Judge.me is the value benchmark: 5.0 stars across 40,246 App Store reviews, a free plan with no order cap and unlimited requests, and a single $15 flat tier above it. Loox (4.9 stars, 8,035 reviews) is the premium visual play: photo-first widgets that look designed rather than installed, with entry at $14.99 and its real feature set on the $49.99 Convert plan. If you're price-sensitive or just want reviews handled, Judge.me. If imagery is your conversion engine and the widget aesthetics are worth real money to you, Loox, with the volume math done first.

Pricing, without the asterisks

Judge.me: Free (unlimited requests, photo and video reviews, no order cap) or Awesome at $15 a month. Order volume never changes the price. Two plans, that's the whole list.
Loox: Beginner at $14.99 a month (100 review-request emails monthly, 500 total orders, no video, no Google Shopping). Convert at $49.99 includes 300 orders a month, then $50 per additional 300. Unlimited at $299.99 removes the caps.

The compounding detail is Loox's overage structure. A store doing 1,500 orders in a month on Convert pays roughly $250 that month; recent critical reviews on Loox's own listing include a merchant surprised by nearly $1,000 in a single month during a spike. None of that is hidden, but you have to do the math against your best month, not your average one.

What you get for Loox's premium

A fair comparison says what the extra money buys, and with Loox it's real:

The widget aesthetic. Loox's photo-grid displays are the look that made photo reviews a category. If your brand lives on visuals, the default widgets genuinely look better than most customized alternatives.
Photo collection in the flow. Discount-for-photo incentives are native to the review request sequence, so visual content volume tends to take care of itself.
AI suite on Convert: review sorting, highlights, and auto-translation aimed at conversion.
Official Google Reviews partner, with Google Shopping syndication on Convert.

What Judge.me gives away that Loox charges for

Video reviews: free on Judge.me, Convert-only ($49.99) on Loox.
Unlimited review requests: free on Judge.me; Beginner caps at 100 emails a month, which a growing store exhausts in week one.
Google Shopping: $15 on Judge.me (needs 50+ eligible reviews), $49.99 on Loox.
Klaviyo and the 130+ integration catalog: $15 on Judge.me, Convert on Loox.
Standard review metafields: Judge.me confirms it writes Shopify's standard rating metafields, which is what lets themes and structured-data tools read your ratings without custom code. We couldn't verify the same from Loox's public docs.

The honest knocks on both

From each app's own recent critical reviews: Judge.me draws complaints about widget glitches after heavy customization and about verified badges getting lost when importing reviews in. Loox draws complaints about the overage charges and a recurring referral-code bug that added unremovable items to carts. Neither pattern is disqualifying; both are worth knowing before you commit.

Decision rules

Starting out, or anywhere under a few hundred orders a month: Judge.me free, upgrade to Awesome when Google Shopping matters. The savings against Loox fund your photo ads.
Visual brand, social traffic, widgets as part of the brand experience: Loox Convert, after pricing your peak month honestly.
On Loox Beginner and hitting the 100-email cap: that's the decision point. Either step up to Convert because the visual engine earns it, or move to Judge.me free and keep the difference. Both apps document importers for each other, so the switch is mechanical either way.
Considering Okendo too? The three-way comparison covers when the suite play beats both of these.

Whichever side you land on, check that your ratings actually leave the product page: structured data is what puts review stars into search results and AI shopping answers, and our free AI readiness check will tell you in a minute whether yours are making the trip.